I am a creative leader with strong executive producer skills, bringing over 23 years of experience in global entertainment and immersive technology. My work spans innovation across large-scale real-time interactive experiences, high-end location-based entertainment, motion simulation and racing systems for some of the largest racing franchises and competitive gaming, AI, digital twins, and AR/VR, as well as virtual production for film and episodic content, the metaverse, video games, VFX, and animation. This includes contributions to building the plan for an incubation hub for the video game and digital entertainment industry in Saudi Arabia.

Over the years, I have co-founded three companies and collaborated with world-class partners such as Microsoft, EA, Ubisoft, Netflix, Apple TV, Lionsgate, and Universal Studios. My projects range from immersive high-throughput experiences, rides, and interactive attractions to digital twins for tourism and marketing, as well as new forms of real-time entertainment experiences.

A constant throughout my career has been pioneering the intersection of technology and entertainment, creating experiences that audiences can both live and play, in physical venues and at home. I believe we are at a point where these two worlds will increasingly come together, driven by rapid advances in real-time technology and creative innovation, along with a new generation raised on immersive and interactive digital experiences.

This perspective naturally connects to location-based and live experiences, industries that are expanding and evolving quickly where innovation and bold new approaches are essential to shaping the future.

At the core of who I am, I am rooted in execution and driven by innovation. I believe the best ideas, products, and experiences emerge from collaboration. Great ideas are nothing without strong execution, and I thrive on bringing together the people, processes, and partnerships needed to turn ambitious visions into reality.