Microsoft HoloLens and the NFL look into the future of football

Experience Concept Design and Exploration, Visual Design, Product Development, Team Leadership.

In this project, I led a small incubation team at Microsoft HoloLens to explore and prototype the future of experiencing sports at home. Our focus was on enhancing the traditional sports viewing experience by introducing more immersive, interactive, and active elements. We aimed to engage users in a way that goes beyond passive viewing, creating an experience that is both experiential and dynamic.

As part of this initiative, we also delved into the future of fantasy sports, examining how immersive technologies could elevate gameplay and interaction.

The concepts, visuals, and experiential explorations that I led ultimately contributed to the development of a product announced for HoloLens, though it was unfortunately never released.

Below some visual and concept exploration and part of a low-fi experiential prototype that we Built.

Below some concept exploration we we did for the spatial Fantasy football experience, i directed the exploration but i did not do the concept art for this project, the concept artist in the project was – Derrek Stenning.

Some fantasy sports exploration we low-fi prototyped.