I was commissioned by One Net for Steel Series to create this illustration, which became the final image for the campaign. The final artwork is a mix of elements from my original explorations and a render of Lars (the character) that the client provided.
Before arriving at the final version, I created a series of illustrations that ultimately weren’t used for the campaign, as they didn’t fully align with the campaign’s style. While they weren’t selected for the final product, it was a great experience working on them, blending 2D and 3D elements to create something unique.
Below are the series of illustrations I created for the campaign that ultimately weren’t used. These pieces were developed during the exploration phase but didn’t fully align with the final campaign style.
Below some WIP process
Concept exploration