The BX-iSPEED Racing Simulator is the next generation of racing simulation, designed to push the boundaries of motorsports, esports, and immersive experiences. More than just a simulator, it’s a high-performance racing platform built for pro racers by pro racers.
As a key creator of BX-iSPEED, I focused on the high-level vision of its intelligent software system and smart features, enhancing the immersive racing experience.
Together with my business partner, Rob Staners, we set out to develop a cutting-edge system that blends precision engineering with advanced simulation technology, delivering an authentic, high-speed experience. Beyond performance, we aimed to create a distinctive, iconic design—a product that stands out as part of a brand set to make its mark on the world stage.
I wrote the teaser script and directed the creative vision and art direction for the trailer and full marketing campaign, ensuring it aligns with the distinctive, iconic design—a product that stands out as part of a brand poised to make its mark on the world stage.