Mixed media Projection Mapping Realtime Interactive experience

Art Direction, Concept Art, Team Leadership, Product Development, New IP Development

It was a great project to be part of—an LBE real-time interactive experience. The client’s team was highly creative and an excellent partner to work with.

I had the opportunity to contribute across multiple aspects of the product and IP ideation, experience design, and concept development, spanning both the software and hardware aspects of the system.


This is the sketch I made as part of the concept exploration that lead me to building the cover environment Render/ Visual Target, the environment design didn’t make the cut but I really liked it.
I loved the Colorful fun direction that was set for the IP, this is one of the environment concepts I made for the Rats faction.
Prop building directions including tech specs and construction directions so the model pieces can be animated in the desired way.
An this is the concept environment I concepted for the counterpart, the cats faction.
Rats faction flying vehicle concept.
Cat space ship concept exploration
Early character concept exploration i worked on, at this time i was exploring a more abstract representation of the main factions in the experience.
this is a latter character exploration when the mandate was to go for a more conventional representation of the factions, Rats and Cats.
and this is a latter exploration for the cats faction
Facial expression concept/Visual target direction I made as direction to the modeling artist working on the expression blend shapes
Game play Visual targets screens concept
Logo Exploration