For this project, we partnered with OneNet and the Hololabs team to transform Vancouver into a post-apocalyptic world inspired by The Last of Us through Augmented Reality. The project, commissioned by Destination Vancouver, aimed to highlight the city as a location for The Last of Us Season 2 production.
My role in this project involved art direction, concept art, and illustration to establish the visual tone for the entire AR experience.
Below are some of the deliverables I worked on:
Cover/Splash Page Art: Used for the Destination Vancouver website section promoting the experience.
Postcards: Designed and illustrated postcards featuring iconic Vancouver locations reimagined in the The Last of Us universe. This reward was given to users upon completing the AR egg hunt experience, with direction from Nicole Sorochan at OneNet.
AR Scene Visual Targets: Created visual targets for the AR scenes, which included both 3D art assets and technical guidance for the Hololabs team to implement.
