The One campaign 2D Illustration

Character Concept, Product Development, New IP Development, Creative Direction, Art Direction

This 2D illustration is inspired by a campaign I worked on a long time ago. It was probably one of my first digital cartoon illustrations.

I started with traditional graphite for this piece, then scanned it and added color and details in Photoshop.

The word “Unite” really resonated with me, and I think it perfectly captures the essence of the illustration.

Final Illustration in a poster aspect ratio
Work in progress digital coloring
Pencil/Graphite sketch